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Wednesday, August 31, 2011

Saab dealers standing up for the brand

"We want to show a little more decency and patience than some other dealers. It is after all a Swedish brand one should stand up for and be proud of," says Lars Dahlensjö, CFO at the Swedish Saab dealer chain BIVA, as a comment to the recent news about one Swedish Saab dealer dropping Saab and one removing Saab from the show rooms.

And his boss, Lars-Åke Sundén who is CEO at BIVA, concurs: "I have a hard time understanding the dealers that's now defaming Saab and stop selling their cars," he says.

Also the CEO at Svenska Bil, Jan Martinsson (picture), agrees. "Time is a problem, but I believe that they will succeed in restarting the factory," Jan Martinsson tells DI.