Recently it’s become known that Saab is installing web cams around the factory to let the buyers follow the production of their car through mobile text and multimedia messages as well as through pictures on the Internet. I love it! :)
But why the photo book in addition to this?
Well, because a photo book is a lasting memory. You can turn the pages and look through the photo book when you get the car, one year later and ten years later. You can have it on the book shelf, on the coffee table or on the bedside table. You can keep it as a memory when you sell the car or you can send it along with the new owner.
So Saab, why not contact an international photo developer and make a deal?
I am sure that there are one or more photo developers who would set up a server where Saab can upload the pictures and where the Saab buyer can log in (with a code that comes with the car) and order a pre-setup photo book for free. If the developer has the chance of getting up to 125 000 new customers each year from this deal, then I bet the company will give away a free photo book to the new customer!
Here's an example how a photo book could look like
Page one: Maybe a picture of Jan Åke Jonsson and a "personal" message from him?
Page two: The production form
Page three: The sketch
Page four: The CGI
Page five: The clay model
Page five: Wind tunnel
Page six to twelve: Your car being manufactured
Page two: The production form
Page three: The sketch
Page four: The CGI
Page five: The clay model
Page five: Wind tunnel
Page six to twelve: Your car being manufactured
And then some blank pages where the owner can put in his own pictures.
Bad idea? Good idea?
Bad idea? Good idea?