IMPORTANT NEWS: National Electric Vehicle Sweden has agreed to buy the assets of Saab Automobile and the sale is expected to be finalized during the summer.

Tuesday, March 29, 2011

bnet - Saab might creep back towards profitability

CBS interactive business network has a very nice article about Saab and the shape Saab is in. Unlike Swedish media, bnet doesn't seem to think that Jan Åke Jonsson's retirement means the end of Saab. Here's what bnet writes about Saab's chances: 
Against all odds, it’s beginning to look as if Saab might creep back toward profitability. In fact, if Saab gets just one or two things right over the next few years, it could create a new automotive category: the near-luxury niche carmaker.
It was this last figure that caught my attention. Saab is now doing better than surviving — its sales are beginning to thrive. And this is with its old product lineup, which essentially consists of three vehicles. If the company moves in the direction I think it will, toward a combination of mid-luxury and fuel-efficiency, it could actually retake chunks of its traditional marketing sweetspot in the U.S. Northeast.

So head over to bnet for a very nice read!