Against all odds, it’s beginning to look as if Saab might creep back toward profitability. In fact, if Saab gets just one or two things right over the next few years, it could create a new automotive category: the near-luxury niche carmaker.
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It was this last figure that caught my attention. Saab is now doing better than surviving — its sales are beginning to thrive. And this is with its old product lineup, which essentially consists of three vehicles. If the company moves in the direction I think it will, toward a combination of mid-luxury and fuel-efficiency, it could actually retake chunks of its traditional marketing sweetspot in the U.S. Northeast.
So head over to bnet for a very nice read!
