IMPORTANT NEWS: National Electric Vehicle Sweden has agreed to buy the assets of Saab Automobile and the sale is expected to be finalized during the summer.

Wednesday, April 6, 2011

Think "Land Rover"

I know that many Saab fans have thought about Rover these last days. The British car brand with a long and proud history, that collapsed under new ownership in 2005. But The Wallstreet Journal is here to tell us to look at Jaguar Land Rover in stead.

Tata Motors of India bought Jaguar Land Rover from Ford in 2008. The first year they lost more than $500 million. But from there on the arrows have pointed upwards. They are proof that you can survive producing less than one million cars each year. Or as Adrian Hallmark, former Saab executive and now Jaguar Brand Director says on the question if you need to make six million cars each year:

You do, if they're €10,000 ($14,200) a piece. 

There are some similarities between Jaguar Land Rover and Saab: Both had more or less a brand new line up when they were sold. Both depend heavily on their former owner for technology and components. And there are of course many many differences as well. And the WSJ article has some comments about Saab's struggle, but all in all I find this article very encouraging to read! So check it out.