IMPORTANT NEWS: National Electric Vehicle Sweden has agreed to buy the assets of Saab Automobile and the sale is expected to be finalized during the summer.

Monday, May 9, 2011

New Saab chief for North America

Updated with a few words from Colbeck himself

Saab has issued a press release today stating that Timothy Colbeck, formerly Subaru senior vice president sales, has joined Saab to become new president and chief operating officer of Saab Cars North America.

Tim Colbeck

Saab's Vice President and Head of Global Sales & Aftersales, Matthias Seidl says the following:

- Tim’s impressive accomplishments during his automotive career in rebuilding the Subaru brand are invaluable to the Saab team and represent his ability to further Saab’s vision for success. We are pleased to have Tim join our North American team during such an exciting time for Saab Cars North America and we are confident Tim will help increase our brand image and sales.
According to Detroit News, Tim Colbeck has said the following about joining Saab:
...something without bureaucracy or politics. That was the appeal. The future of Saab from a product perspective is outstanding. Saab is an entrepreneurial company. It's a start-up.
As far as I know Subaru has done good in the USA recent years, and maybe especially in Saab's traditionally strong regions. So this sounds like a good appointment!