IMPORTANT NEWS: National Electric Vehicle Sweden has agreed to buy the assets of Saab Automobile and the sale is expected to be finalized during the summer.

Thursday, May 5, 2011

Saab to embark on world PR blitz

Automotive News reports that once all formalities are sorted out, Saab with Victor Muller in the lead, together with new part owner Hawtai and Vladimir Antonov hopefully joining the tour when he becomes part owner, will embark on a world public relations blitz.

To Automotive News spokesperson Michele Tinson of Saab Cars North America said the following:

- If and when Antonov gets involved, we want to include him. We want people to meet him and know who he is. Obviously we want to include our Chinese joint-venture partners as well in our tour.

The world public relations campaign is expected to start once the European Investment Bank and both Swedish and Chinese government agencies has approved the new owners. To Automotive News Tinson said that the company is hopeful that the media blitz will start within a few weeks.

This could mean that we will see a number of interviews in global media just like we did last year when Chairman Victor Muller and CEO Jan Åke Jonsson travelled all over the world giving interviews and speaking about Spyker Cars' acquisition of Saab Automobile and the plans for the future. So get ready for an interesting spring and summer!