IMPORTANT NEWS: National Electric Vehicle Sweden has agreed to buy the assets of Saab Automobile and the sale is expected to be finalized during the summer.

Saturday, July 16, 2011

How men and women look differently at (Saab) ads

Seems like someone has done a little survey on how men and women look at ads of nice looking women (a Saab is also a nice looking woman, right?) differently. This is what they say about the little survey:
How do men and women look at advertisements differently?
Research firm EyeTrackShop recently surveyed 50 men and 50 women to find out.
It showed them three ads -- two pretty sexual in nature, and one that was not.
How did the different genders look at each ad? Read on to find out ... 

Here is the Saab ad (the one that was not sexual in nature (what???)) they looked at:

And here is the result:

So men looks more at the car and women on the logotype.

Check out the rest of the research here. It's very interesting.