IMPORTANT NEWS: National Electric Vehicle Sweden has agreed to buy the assets of Saab Automobile and the sale is expected to be finalized during the summer.

Friday, April 13, 2012

Optimism for SAAB as a continued car brand name

Back in January just a few weeks after Saab filed for bankruptcuy, Kent Hägglund was appointed additional bankruptcy administrators in charge of questions concerning the Saab brand name and the Gripen logo. With the definite bids being placed on Tuesday, the question of what will happen to the Saab brand name and Gripen logo is of course of great interest. Therefore local Trollhättan newspaper TTELA has had a talk with Hägglund.

"It's looking quite good," said Kent Hägglund to TTELA.

Hägglund is mainly talking with the aerospace and defense company Saab AB and the commercial vehicle developer and producer Scania AB on issues concerning the brand name and logo. An approval from these companies is needed before any new buyer of Saab can use the Saab brand name and Gripen logo.

"I assume that I will together with the main administrator of the bankruptcy discuss how we will proceed," said Hägglund.

So far its been a lot of work and he expects the work load to increase further.

"It's been busy so far and yes, I believe that the work will get even more extensive from now on."

And Hägglund is optimistic about a solution regarding the brand name.

"I said in the beginning that my view is that this will be solved together with the administrators, Saab AB, Scania and the potential buyer."