IMPORTANT NEWS: National Electric Vehicle Sweden has agreed to buy the assets of Saab Automobile and the sale is expected to be finalized during the summer.

Sunday, March 13, 2011

German reactions to the PhoeniX concept

The German market is more or less an untapped market for Saab. Only 137 cars sold the first two months of 2011 and only 657 in the whole year of 2010 are proof that Saab can do much better in this huge market. And therefor it's very uplifting to read the German reactions to the PhoeniX concept:

Der Spiegel: "Schwungvoll aus der Asche" ~ Enthusiastically from the ashes
When the cloth was pulled away from the car, the 81st Geneva Motor Show had the next big surprise: the study Saab Phoenix. The 4.42 meters long coupe with the name of the mythical bird that burned and then rose from the ashes, should probably be mainly an indication that Saab is back. And above all, has now started a new flight in high altitude.

German Auto Motor & Sport: "Schweden-Häppchen mit Flügeltüren" ~ Swedish appetizers with wing doors
With the Phoenix Concept at the Auto Show in Geneva, the Swedish car maker Saab gives a peak into the future design and new drive train technology of future models. The unusual design study will mark a new beginning Saab.

Autobild: "Phoenix aus der Asche" ~ Phoenix from the ashes
If this is the future of Saab, then the brand will never die: The Phoenix study is spectacular. In Geneva is the concept car that previews technology and design which will come in future models. 

Seud Deutsche: "Saab meldet sich mit Sportkonzept «Phönix» zurück" ~ With the PhoeniX sport concept, Saab is back.
In an unusual design study, Saab will mark a new beginning: In Geneva, the manufacturer presented "Phoenix", a butterfly- opening coupe with many technical features.

And finally some Austrian news: "Saab will mit PhoeniX aus der Asche fliegen" ~ With the PhoeniX Saab will fly out of the ashes
The traditional Swedish car manufacturer Saab urgently needed a reincarnation after the turmoil and separation from General Motors. With the new owner, Spyker Cars, Saab will again be build on past success and surprised with an innovative concept vehicle - the Saab PhoeniX Concept: The future begins here and now - but the design is inspired by the past from the aircraft.

Let's hope the German car buying population also have read these articles and that their curiosity bring them over to the Saab dealers!